Why don’t more entrepreneurs showcase their expertise? Why don’t more of them directly engage with customers and communicate? I’m not referring to an email from the founder, a podcast, or an on-air interview; I’m talking about the old-fashioned yet effective strategy—the talking head video.
Why Talking Head Videos Perform So Well:
Humans love looking at each other’s faces; it’s how we build emotional connections and trust. Be more human!
- You can pick up on non-verbal communication.
- The voice and tone of the speaker convey much more than just the words they say.
- Humans are naturally drawn to stories and a talking head video prompts our brains into story mode.
Not Just for Content Creators:
Launching a new product or promotion? Testing a new ad format? Trying to optimize your PDP with customer reviews? Why not experiment with a talking head video?
Speaking of Content Creators:
This emphasis on the power of a talking head video explains why TikTok is successful. The majority of the content is talking head material. They speak directly to you, share a story, and connect on a human level. Let’s be more human.
Other Benefits of a Talking Head Video:
- Low production costs.
- Low time commitment.
- Lower stakes to get it 100% right. If you make a mistake, acknowledge it in the next video, and the audience will forgive you.