“Location, location, location” is no longer a real-estate term. It’s now also a brand term. Leverage hard-to-get-to and traditionally expensive/beautiful destinations to increase the perceived value of your brand. So, how fast can you have your bags packed for Milan? An A+ location is the cost-effective supporting character of your brand and has the best… Continue reading What’s the key to increasing the perceived value of your brand? Location, location, location.
With exceptions, like selling financial services or luxury goods, you can and should benefit from comedic talents on your team. Let’s call a spade a spade — you’re not looking for a copywriter or a content creator — you’re looking for a comedian. You can teach marketing, photoshop, or video editing, but you can’t teach… Continue reading Now Hiring: Associate, Comedian
A follow-up post to Your baby is ugly As a startup, your natural tendency will be to complicate what you are selling. Through copy on your website, emails, paid ads, everywhere. I’ve fallen into this trap many times. Your head is in the right place, you want to build a brand and establish a key differentiator… Continue reading Don’t be cute
Are we all just wanna be CFOs and business analysts? Don’t get me wrong, I love talking about unit economics (Exhibit A) CAC to CLV and optimizing paid social ads for the highest ROAS, but have we completely forgotten about our roots? Have we forgotten how to be creative, B-E-creative? The fragmentation of the marketing… Continue reading Where did all the marketers go?
I’ve been thinking a lot about this recently, the idea of speed vs. velocity. Understanding the difference is essential, especially for you early-stage startups out there. Here is a quick blurb from britannica.com on speed vs. velocity: “Speed is the time rate at which an object is moving along a path, while velocity is the rate and… Continue reading Speed vs. Velocity: The never-ending struggle of the early-stage startup