A follow-up post to Your baby is ugly As a startup, your natural tendency will be to complicate what you are selling. Through copy on your website, emails, paid ads, everywhere. I’ve fallen into this trap many times. Your head is in the right place, you want to build a brand and establish a key differentiator… Continue reading Don’t be cute
Where did all the marketers go?
Are we all just wanna be CFOs and business analysts? Don’t get me wrong, I love talking about unit economics (Exhibit A) CAC to CLV and optimizing paid social ads for the highest ROAS, but have we completely forgotten about our roots? Have we forgotten how to be creative, B-E-creative? The fragmentation of the marketing… Continue reading Where did all the marketers go?
Speed vs. Velocity: The never-ending struggle of the early-stage startup
I’ve been thinking a lot about this recently, the idea of speed vs. velocity. Understanding the difference is essential, especially for you early-stage startups out there. Here is a quick blurb from britannica.com on speed vs. velocity: “Speed is the time rate at which an object is moving along a path, while velocity is the rate and… Continue reading Speed vs. Velocity: The never-ending struggle of the early-stage startup