Now Hiring: Associate, Comedian

With exceptions, like selling financial services or luxury goods, you can and should benefit from comedic talents on your team. Let’s call a spade a spade — you’re not looking for a copywriter or a content creator — you’re looking for a comedian. You can teach marketing, photoshop, or video editing, but you can’t teach funny.

Comedians have the traits you are looking for and need at an early-stage brand. Comedians test and iterate their ideas and material — they’re natural entrepreneurs. Comedians know how to infuse your brand into the culturally relevant conversation of the day because they are quick-witted. Most importantly, comedians know how to engage and entertain, the most valuable skills in the ever-growing attention economy.

Let’s stop kidding ourselves, and let the headline read, now hiring: Associate, Comedian.