Immediately entering a luxury expereince you notice that everything is meticulously designed for that specific world. You don’t see everyday things, you see everyday things retrofitted for this new world. The simplicity is beautiful. In theory, it’s easy to pull off, but pulling back one layer of the onion reveals you need time, money, and… Continue reading The essence of luxury is a closed-circuit world
Category: Entrepreneurship
The customer is always right? Wrong
Allow me to let the cat out of the bag. The saying “the customer is always right” is dead. It should have never been a thing — props to the customer lobbyist who made this happen. The assumption that every customer is always right is a gross miscalculation. Businesses and brands have been bending over… Continue reading The customer is always right? Wrong
Air (Deloris) Jordan
Air, the new film, from Matt Damen and Ben Affleck, about Nike courting Michael Jordan, truly fires on all cylinders. It’s cheesy but not too cheesy. It has the proper dose of nostalgia. The performances are solid. The soundtrack hits and hits at the correct times. It never drags. It never moves too fast. You know… Continue reading Air (Deloris) Jordan
Now Hiring: Associate, Comedian
With exceptions, like selling financial services or luxury goods, you can and should benefit from comedic talents on your team. Let’s call a spade a spade — you’re not looking for a copywriter or a content creator — you’re looking for a comedian. You can teach marketing, photoshop, or video editing, but you can’t teach… Continue reading Now Hiring: Associate, Comedian
Your baby is ugly
Your baby is ugly. I first heard this truism from Troy Henikoff, an entrepreneur and VC, during a panel discussion back in 2012. I had no idea what it meant. Fast forward 10+ years, and I know all too well what it means. It means you’re coddling your startup. You’re worrying that X or Y… Continue reading Your baby is ugly