Said another way, who are you? What do you want to say? What is your unique point of view? Many brands struggle with these questions. I get it; they are challenging. We can barely answer these questions for ourselves. What makes us think we can get together with a team and answer them? Understanding your… Continue reading Building a brand that endures starts with a hard question: How do you want your customers to position your brand in their minds?
Category: Business
Brand Building is World-Building: A Blueprint for Constructing a Unique Identity
The concept of brand building transcends marketing—it’s an act of world-building. Crafting a distinctive identity involves meticulous planning and execution. Clearly Define Your Vision It is critical to define your vision. What is it that sets your brand apart from the rest? What story do you want to tell, and how is it different from… Continue reading Brand Building is World-Building: A Blueprint for Constructing a Unique Identity
Fashion, stop trying to make sustainability happen. It’s not going to happen.
Fashion needs to hear this: sustainability is not a value proposition. I wanted Allbirds to succeed just as much as they did, but it didn’t. I wanted SHEIN to crash, but it’s thriving. Consumers continue to express what we want to ignore. When it comes to fashion choices, sustainability is near the bottom of the… Continue reading Fashion, stop trying to make sustainability happen. It’s not going to happen.
The essence of luxury is a closed-circuit world
Immediately entering a luxury expereince you notice that everything is meticulously designed for that specific world. You don’t see everyday things, you see everyday things retrofitted for this new world. The simplicity is beautiful. In theory, it’s easy to pull off, but pulling back one layer of the onion reveals you need time, money, and… Continue reading The essence of luxury is a closed-circuit world
The customer is always right? Wrong
Allow me to let the cat out of the bag. The saying “the customer is always right” is dead. It should have never been a thing — props to the customer lobbyist who made this happen. The assumption that every customer is always right is a gross miscalculation. Businesses and brands have been bending over… Continue reading The customer is always right? Wrong
Air (Deloris) Jordan
Air, the new film, from Matt Damen and Ben Affleck, about Nike courting Michael Jordan, truly fires on all cylinders. It’s cheesy but not too cheesy. It has the proper dose of nostalgia. The performances are solid. The soundtrack hits and hits at the correct times. It never drags. It never moves too fast. You know… Continue reading Air (Deloris) Jordan