The essence of luxury is a closed-circuit world

Immediately entering a luxury expereince you notice that everything is meticulously designed for that specific world. You don’t see everyday things, you see everyday things retrofitted for this new world. The simplicity is beautiful. In theory, it’s easy to pull off, but pulling back one layer of the onion reveals you need time, money, and attention to detail few have the patience for.

What’s the best example from the past 20 years? All together now, Apple. The closed-circuit environment, literally and figuratively, that Steve Jobs envisioned was executed perfectly. It’s almost as if he said to every Apple customer, “Check out the nametag, you’re in my world now.”

As always… keep it simple, people.